Downtown North Miami lacked a unified brand and struggled to attract the right investment. To shift this trajectory, the North Miami CRA hired RMA to create and implement a bold, strategic marketing plan and the results were award-winning.

RMA developed a new district logo and tagline: “To NoMi is to Love Me”, a CRA website, brand standards manual, and lifestyle visuals. Additionally, the Marketing Plan included a step-by-step action plan for business attraction and community engagement, digital campaigns, CRA incentives promotion, and streetscape communications. Winner of the Roy F. Kenzie Award for Planning Studies

The plan’s clarity empowered the North Miami CRA to begin implementation immediately, with early projects like a Downtown Walker’s Guide and light pole banners showcasing the real spirit of NoMi. One commissioner noted that it was the first plan ever presented that was actionable and achievable and the CRA Director reported that within one year, each initiative had been launched or completed.