Fort Myers Beach

Services Provided:

  • Market Highlights Assessment Report & Strategic Communications Plan
  • Brand Standards Manual
  • Marketing, Communications & Brand Implementation
  • Social Media Curation
  • Brand Application Templates
  • Marketing & Ad Campaign/Collateral

Community Branding & Marketing Plan

The 7-mile barrier island known as the Town of Fort Myers Beach consists of 6,989 residents but grows ten times during Florida’s tourism “season”. Visitors often confused the destination with many of its neighboring cities. The Town’s laid back, be-yourself atmosphere was under-promoted and under-appreciated, and the Town’s communication channels lacked uniformity. RMA was hired to develop a fresh, comprehensive brand and campaign to position the Town’s unique character and differentiate it from its neighbors, particularly the City of Fort Myers. RMA prepared a situation analysis and collected the Townspeople’s impressions through one-on-one and public input meetings which laid the foundation for bridging the Town’s long-term objectives with immediately applicable tasks. The Brand and Marketing Plan were unanimously adopted by the Town Council. The Town hired its first full-time public information and communications professional and RMA delivered graphic design and social media strategy services to assist the Town and its new employee for the first 6 months of the brand launch. The Town continues to follow the Plan and is securing their identity among the region and beyond.