The Town of Fort Myers Beach, home to just under 7,000 year-round residents, welcomes 10x that population during peak season. Yet, its welcoming, laid-back vibe was often overshadowed or confused with nearby Fort Myers.

To better showcase its unique charm, the Town hired RMA to create a refreshed logo, brand strategy, and marketing plan that could distinguish Fort Myers Beach year-round.

The strategy and deliverables included stakeholder engagement & community input, a new logo, flexible brand system and color palette, a Brand Standards Manual and marketing templates, social media support and wayfinding signage design. The brand package and marketing plan received unanimous Council approval.

Now, Fort Myers Beach has a vibrant, consistent identity that reflects its true spirit, relaxed, inclusive, and unmistakably its own.