Greenacres, FL: A Vision for Identity and Revitalization

Greenacres, a centrally located city in Palm Beach County with over 40,000 residents, struggled with a lack of identity and direction. Often viewed as a “drive-through” community, it faced limited land for development, infrastructure challenges, and a disconnected population.

The City hired RMA to craft a Vision, Strategic Action Plan, and branding strategy. RMA conducted a market analysis, researched the city’s reputation, and led a robust community engagement process, including meetings with officials, business owners, and residents. Feedback shaped a plan focused on redevelopment opportunities, walkability, zoning improvements, public-private partnerships, and enhancing community identity through branding and events.

The City approved RMA’s plan, which now serves as a strategic guide for future growth. A detailed implementation matrix will support the incoming Economic Development Manager. Zoning updates are underway, and a major commercial landowner is pursuing a mixed-use redevelopment. Greenacres now has a clear vision and a path to a more