Facing competition from world-famous neighbors like Disney World, Downtown Kissimmee needed a fresh, distinctive identity to attract visitors, businesses, and residents.

The Downtown Kissimmee CRA hired RMA to lead a community-driven rebranding initiative, incorporating bilingual outreach, market research, and strategic design.

The strategy and deliverables included extensive public input through focus groups, town halls, and surveys, a data-backed Stakeholder & Brand Development Summary Report, a new logo, tagline, and brand promise honoring local heritage and diversity, and an implementation plan with timelines, responsibilities, and marketing strategy.

The result was a bold, adaptable brand that celebrates Downtown Kissimmee’s past while positioning it for future growth.