Public Relations and Marketing Services

With a vision to strengthen its historic character and revitalize its downtown, the Lake Park CRA set out to position the Town as a vibrant destination for shopping, dining, and cultural experiences.

The CRA hired RMA to develop the 2024 Strategic Marketing Plan, grounded in community and stakeholder engagement and market analysis. The Plan outlined a comprehensive marketing strategy specifically aligned with CRA goals, clear messaging to attract residents, visitors, and businesses, seasonal marketing strategies tied to city-produced community events, and a consistent online presence to promote programs year-round.

By embracing its unique history and identity, Lake Park is crafting a future that honors its past while attracting new energy and investment.