- Market Analysis
- Retail Attraction Plan
- Conference Attendance
- Marketing Strategies
- Branding/PR Campaign Identification
- Commercial Real Estate Consulting
- Public Input Workshop
- Communications/Content Development
Retail Attraction Plan & City Communications Support
Lauderhill is centrally located in Broward County and was once identified by its connection to famous leisure golfers such as Jackie Gleason – as well as 5 presidents. The golf course and surrounding seasonal condominium homes were a winter playground for many rich and famous. Over the years, as the city grew and times changed, it became known as a suburban bedroom community west of Fort Lauderdale. Often citizens leave the City for dining, entertainment and shopping. Additionally, the City’s welcoming atmosphere and suburban affordability, attracted a variety of cultures, which led to communication gaps.
RMA was first contracted to develop a retail attraction plan for the economic development and CRA departments supported by a creative marketing strategy to attract new business to the City’s brand. RMA conducted a situation analysis analyzing the market’s demographic and psychographic profile and identifying the retail gap. Additionally, RMA was hired to assist the City’s communications department to develop a strategic communications plan to build brand awareness and foster an environment of trust.
RMA attended ICSC with City staff and connected several developers with staff to promote opportunities in Lauderhill. The Economic Development and CRA departments are actively engaged and implementing business attraction. The first brewery opened in the unique, warehouse district which is undergoing redevelopment and the area has gained momentum. Additionally, RMA and City staff launched the Lauderhill Living bi-monthly e-newsletter, which includes an important message from the Chief of Police as well as news and information about economic development, business development opportunities and all things “Lauderhill”. Open and click through rates on the e-newsletter continue to maintain industry higher than average open and click-through rates.