Pompano Beach Grand Opening Event
- Event Planning
- Communications Campaign
- Collateral Design
Public Relations & Communications Campaign, Brand Strategy | Harbor Village Shoppes & Public Beach Renovation
The City of Pompano Beach had not invested in its own public realm (streets, roads or beach area) in decades. Ultimately, the CRA issued a bond and, over an 18-month period, initiated a major $12 million beach and dune renovation on the barrier island and extensive streetscape improvements along Atlantic Boulevard, a major east/west highway connecting I-95 to the beach. At the same time, Harbor Village, a blighted strip center with tired retail and restaurant bays fronting the street, was undergoing a multi- store façade renovation with over $2 million in improvements. Atlantic Boulevard and the related businesses were the entryway to the beach area, and the incredible improvements had a profound impact on upgrading the City’s image. Residents and business owners, weary of rerouted and slow traffic patterns, needed a grand celebration that would re-introduce the entire area to the region and beyond. The RMA marketing team developed and executed a comprehensive event plan, spanning from west of the intracoastal waterway and across the bridge to the waterfront boulevard, showcasing the multi-million-dollar investment from both the public and private sectors. RMA’s marketing and public relations strategies attracted over 10,000 event attendees and Pompano Beach instantly became recognized as a place to be for quality beach and outdoor activities while the improvements also decreased the leakage of entertainment dollars leaving the City.