West Palm Beach | Northwood Village
- Creation & Implementation of Strategic Marketing Plan
- Graphic Design/Collateral Development
- Website Development & Management
- Social Media/Digital Communications
- Special Event Development & Management
- Project Management
- Historic Preservation
- Business Attraction & Retention
Strategy Development, Business Attraction, Marketing & Communications Plan
In 2006 the Northwood area of West Palm Beach was a blighted, tired business district bordered by an industrial warehouse area, referred to simply as “Northwood Business District.” After conducting a market assessment, we verified that a combination of branding, marketing, events and business attraction efforts were needed, but first the “perception” of the area had to change. A strategic marketing plan was drafted that outlined a targeted, comprehensive approach. Over the next several years, over 100 businesses were attracted to the now refreshed and charming, up-and-coming area. In 2014, RMA was engaged to expand the vision for the entire north end of the city and embarked upon a comprehensive vision developing the North End Master Plan that would lead to updated zoning in each of the mixed-use district areas.
Northwood Village initiatives led to numerous state and international awards and the bohemian, 9 block district is described by the prestigious magazine, Palm Beach Illustrated, as “Historically Hip”. It was once a run-down, discarded commercial district that is now a trendy, edgy hot spot in West Palm Beach. The development community responded to the North End Vision with 20 property transactions worth over $9M in private investment in the area within one year and today, investors are implementing the North End Vision developed by the RMA team and are currently planning the Currie Mixed-Use Corridor Development.